Van Nelle Retail Tin for Coffee and Tea - Design by Jac. Jongert (1930–1935)
SKU: BT-5253-25Van Nelle Retail Tin for Coffee and Tea - Design by Jac. Jongert (1930–1935)
- Manufacture Date: 1930 to 1935
- Manufacturer: Wed. J. van Nelle
- Designer: Jac. Jongert (Wormer 1883 – Reeuwijk 1942)
Product Description:
This highly sought-after Van Nelle retail tin for coffee and tea, manufactured between 1930 and 1935, is a striking example of early 20th-century Dutch industrial design. Designed by Jac. Jongert, a key figure of Functionalism, this retail tin combines practical utility with an innovative visual style.
Features and Specifications:
The tin is made of durable metal and finished in red and yellow, with clean white, red, and blue lettering. The graphic division into two fields — yellow at the bottom, red at the top — gives the tin a recognizable and modern appearance that was considered revolutionary at the time. The craftsmanship is evident in the details: a seam with a folded edge, a rolled top rim, a sturdy lid with a handle and hanging hinges, and a base secured with a flat seam on the exterior.
The text "VAN NELLE VOOR KOFFIE EN THEE" (Van Nelle for Coffee and Tea) is prominently displayed on both the sides and lid. Inside the lid, a black-framed inscription indicates that the tin was provided on loan to retailers for storing Van Nelle's packaged coffee and tea.
Practical Use and Unique Features:
This retail tin served as a marketing tool and was part of Van Nelle's innovative marketing strategy. With its functional design and clear brand identity, the tin not only functioned as storage but also acted as a visual extension of the brand in stores. The combination of form and function makes this tin an early example of what would later come to be known as Dutch Design.
Condition:
The tin is in good vintage condition with signs of wear and light patina appropriate to its age. Importantly, there is no rust; the interior and bottom have remained in good condition. Detailed photos support the condition of the item.
Dimensions:
- Height: 37 cm
- Length: 42 cm
- Width: 28 cm
About Van Nelle:
Van Nelle began in 1782 as a shop for coffee, tea, and tobacco in Rotterdam. Under the leadership of the Van der Leeuw family, the company grew into an international trading enterprise from the mid-19th century, with its own plantations and a focus on the processing of tobacco, coffee, and tea. Van Nelle was not only a leader in product quality but also in innovative marketing and design. Iconic figures such as Piggelmee and the later modernist Van Nelle Factory are well-known examples of this.
This Van Nelle retail tin from the 1930s reflects this progressive corporate philosophy and serves as a valuable historical object for collectors of industrial design and advertising heritage.
© Copyright Retro & Design. All rights reserved. Text and images may not be reproduced without permission
TAGS
Van Nelle, retail tin, coffee tin, tea tin, vintage, brocante, Dutch Design, Jac Jongert, 1930s design, retro, advertising tin, coffee canister, tea canister, industrial design, Van Nelle coffee, Van Nelle tea, Rotterdam, heritage, collectible, antique.
Country of origin
Country of Origin: Netherlands - Place of Origin: Rotterdam
Kind of object
This object is a vintage metal retail tin for coffee and tea, designed as functional advertising material for Van Nelle in the 1930s.
Theme
Retail tin, coffee tin, tea tin, vintage tin, old tin, advertising tin, retro tin, metal tin, brocante, antique tin, coffee and tea tin, Van Nelle tin, 1930s design, industrial heritage, collectible tin.
Decoration
The decoration features a clean division of fields in red and yellow, with striking white, red, and blue lettering in a modernist style.
Category
Vintage tins
Color
The tin features a red top section and a yellow bottom section, adorned with white, red, and blue lettering in a sleek, modern style.
Publisher
Van Nelle Rotterdam
Manufacturer
DE ERVEN DE WED. J. VAN NELLE
Designer
Jac. Jongert (Wormer 1883 - Reeuwijk 1942)
Brand
Van Nelle
Material
Tin. metal, paint
Particularities
What makes this tin special are the original design by Jac. Jongert, the functional loan notice on the inside of the lid, and the distinctive combination of color fields and business-like typography.
Era
The tin dates from the Art Deco period, specifically the early 1930s.
Quality
The tin is in good vintage condition, with signs of use and light wear appropriate to its age, but shows no rust and has a well-preserved interior and base.
Height
37,50 cm
Lenght
41,50 cm
Width
28,00 cm
Shipping method
Parcel post with track & trace