“And Better Goods…” – The Gruyter Tea Tin with English Fox Hunting Décor
SKU: BT-5251-25“And Better Goods…” – The Gruyter Tea Tin with English Fox Hunting Décor
- Manufacturer: De Gruyter Fabrieken, 's-Hertogenbosch
- Year of Manufacture: Circa 1950 – 1960
Product Description:
This decorative and nostalgic tea tin, produced by the renowned Dutch retail chain De Gruyter, features a classic green color and is adorned with detailed scenes of the English fox hunt. Dogs, riders in red jackets, and rural inns embellish the sides and lid of this rectangular tin.
The tin is tall with a hinged lid featuring two hanging hinges, resting on a base rim. The bottom has a crimped seam, and the famous slogan "And better goods, and 10%, only at De Gruyter" is embossed in relief.
These tins were made exclusively for De Gruyter and reflect the company’s rich design and customer-focused marketing. The depicted hunting scenes were likely inspired by 19th-century works of English artists like Henry Alken, known for his illustrations of traditional sporting scenes.
Specifications:
• Manufacturer: De Gruyter Fabrieken, 's-Hertogenbosch
• Period: 1950 to 1960
• Material: Tin
• Theme: English Fox Hunting
Condition:
The tin is in vintage condition, showing signs of age with light wear on the corners and edges, and the image on the lid has slightly faded – all in line with its age, giving it an authentic appearance.
Dimensions:
- Height: 12.7 cm
- Length: 15 cm
- Width: 9.2 cm
Background Information:
De Gruyter was a household name in the Netherlands during the 19th and 20th centuries, with over 550 stores and 7,500 employees at its peak. The chain was known for its private-label products and the popular slogan: "And better goods and ten percent, only De Gruyter." In 1948, De Gruyter gained further recognition with the "Candy of the Week" – a tradition that became a marketing classic and a beloved memory for generations of children.
© Copyright Retro & Design. All rights reserved. Text and images may not be reproduced without permission
TAGS
De Gruyter, tea tin, vintage tin, 1950s, 1960s, fox hunting, English hunt, riders, dogs, nostalgia, retro, tin box, advertising tin, hinged lid, Dutch retail chain, collector's tin, antiques, Brabant, Den Bosch, decorative tin
Country of origin
Netherlands – De Gruyter Fabrieken, 's-Hertogenbosch
Kind of object
Vintage metal tea tin with decorative images of the English fox hunt, manufactured for De Gruyter in the 1950s–1960s.
Theme
Vintage, retro, tin, tea tin, collectible item, decoration, metal box, old tin, nostalgia, brocante, curiosa, advertising tin, kitchen decor, Dutch store, 1950s style, English style
Decoration
The decoration features colorful scenes of a traditional English fox hunt, with riders in red coats, hunting dogs, and rural village landscapes on all sides and the lid of the tin.
Category
Vintage tins
Color
Predominantly dark green with multicolored illustrations in red, brown, beige, and white.
Publisher
De Gruyter
Brand
De Gruyter
Material
Tin - metal, printed paint
Particularities
What makes this tin special is the embossed text on the bottom featuring the iconic De Gruyter slogan, as well as the detailed hunting scenes depicted around the sides and on the lid.
Era
Mid 20th century (circa 1950–1960)
Quality
The tin is in vintage condition with visible signs of use, light wear, and a slightly faded image on the lid – consistent with its age.
Height
12,70 cm
Lenght
15,00 cm
Width
9,20 cm
Shipping method
Parcel post with track & trace
