Rectangular Tin Box for TJOKLAT Camée Pastilles (1950 - 1970)

Rectangular Tin Box for TJOKLAT Camée Pastilles (1950 - 1970)

• Manufacturer: Tjoklatfabriek N.V. Amsterdam
• Manufacture Date: 1950 - 1970

Product Description:
This rectangular tin box, made in the Netherlands, dates from 1950-1970. The tin features a hinged lid that closes with a rolled and folded edge. It has a sturdy support mechanism and a crimped bottom and side seam. The hanging hinge has loose tabs, and the lid is seamlessly finished.

Features:

• Shape and Construction: The tin has a rectangular shape with a hinged lid. It is designed with a rolled edge and fold edge for added sturdiness.

• Decoration: The surface is gold-coloured with black edges and arabesques. The upper part of the tin includes a relief-bordered 'label' featuring an image of a kneeling woman with a dish, accompanied by text.

• Interior: The inside of the tin is finished in gold.

• Dimensions:

  • Width: 10.2 cm
  • Height: 5.0 cm
  • Length: 28.4 cm

• Inscription: The tin is inscribed with "Nieuwe pastilles TJOKLAT camée-pastilles". The bottom of the tin has the text "Tjoklatfabriek N.V. Amsterdam" embossed.

Condition:
The tin is in good vintage condition, showing normal signs of use and age-related wear. Photos provided with this item are part of the description and offer a clear view of the product's condition.

Background Information:
Tjoklat was a Dutch brand established in 1925 as Holland(sch)-Zwitsersche Chocoladefabriek Amsterdam. After World War II, the factory gained recognition under the Tjoklat brand. In 1950, the name was changed to Tjoklat-Fabriek NV Amsterdam, and Bakelite boxes were replaced by embossed tin boxes. In 1972, the company was transformed into a private limited company and renamed Tjoklat B.V. Following its acquisition by Meneba in 1974 and the closure of the factory in 1977, production was relocated to Vlaardingen. The Tjoklat brand name is still used by Baronie-De Heer, which acquired the factory in 1984.

This tin box is a valuable piece of history from the heyday of the Tjoklat brand and an authentic example of vintage advertising art.

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