"Bring the Flavour of Nostalgia into Your Home with This Vintage SRV Speculaas Tin!"

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"Bring the Flavour of Nostalgia into Your Home with This Vintage SRV Speculaas Tin!"

• Manufacturer: SRV
• Manufacturing Date: 1970s

Product Description:
This nostalgic speculaas (spiced biscuit) tin, released by S.R.V. Zuivelservice in the 1970s, exudes the charm of old Dutch flavors. The rectangular tin, manufactured by SRV, features a hinged lid adorned with a black-and-white image of a windmill.

The tin's decor includes a light brown background with gold-colored borders showcasing various windmills in black and white. Inside, the tin is clean and gold-colored, with a raised edge at the bottom and the distinctive logo of SRV Zuivelservice.

In the 1970s, SRV was particularly known for its mobile supermarket truck and the iconic advertising star with the well-known slogan: "Leve de man van de SRV, van je hiep hiep hiep hoezee" (Long live the man from the SRV, hurray hurray hurray hooray).

Condition:
As for the condition of the tin, it is in a tidy vintage condition with customary signs of use and age-related wear. The attached photos provide an accurate representation.

Dimensions:

• Height: 8.7 cm
• Length: 19 cm
• Width: 13 cm

SRV: From Mobile Supermarket to Nostalgic Heritage

The SRV, known in the Netherlands as the small mobile supermarket, originated in 1966 from a collaboration between various wholesalers, primarily supplying to the milk trade: Super, Ratio, and Knipkaart. The name 'SRV' originally stood for 'Samen Rationeel Verkopen' (Selling Together Rationally), but it was later revealed that it referred to the first three consonants of the word 'SeRVice.'

Originally established as a purchasing organization, the SRV later took the form of an innovative concept of a mobile supermarket. The brain behind this idea was Cor Boonstra, who was the sales manager at the Zuivel Handel Maatschappij at that time. From 1966 to 1974, Boonstra held the position of the first SRV director under chairman E.W. Heeremans. In the later years, SRV evolved into a retail formula with leaflets, saving coins, stamps, private labels, newspaper advertising, and even television commercials.

Unfortunately, the SRV formula was discontinued in 1995. The mobile store formula had been under pressure since the 1970s from supermarkets with extensive product ranges and the changing role of the homemaker. Nevertheless, as of 2019, there were still about 100 mobile stores in the Netherlands, mainly found in villages or residential areas where there is no longer a supermarket present.