The Nostalgia of HEMA is Captured in This Beautiful Pink Retro Cookie Tin!

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The Nostalgia of HEMA is Captured in This Beautiful Pink Retro Cookie Tin!

• Manufacturer: Zaanlandia tin
• Manufacturing date: 1987 - 2004

Product Description
Do you remember those old HEMA stores, with their charming decor and delightful cookies? Bring that nostalgia back into your home with this unique pink tin cookie jar from Zaanlandia, the manufacturer renowned for craftsmanship. The tin was produced between 1987 and 2004, making it a true retro-vintage centrepiece.

The jar is beautifully adorned with pictures of the old HEMA store interior, a genuine piece of history in a modern package. The separate closing lid makes it easy to keep your favourite cookies fresh. And best of all? The inscription on the lid promises, "Unexpected guests? Every cookie... a treat. Only at Hema."

On the side of the tin, you'll also find vintage advertisements with the inspiring text: "Do MORE with LESS money at Hema." A subtle reminder of how HEMA has always been everyone's brand, practical and affordable for every budget.

Bring a piece of HEMA history into your home and cherish this beautiful vintage tin. Perfect as a kitchen decoration, a wonderful gift for a true HEMA enthusiast, or simply to stylishly store your own cookies. Don't miss this unique opportunity to add a touch of nostalgia to your life!

HEMA, once known as the Hollandsche Eenheidsprijzen Maatschappij Amsterdam, has a rich history dating back to 1926. It was a pioneer in the concept of fixed-price stores, where everything was sold for 25 and 50 cents. Now a well-known franchise organization, HEMA remains true to its practical and affordable roots, offering a diverse range of high-quality products for everyone.

Condition
This charming cookie or biscuit tin has weathered time well and shows only minimal signs of use and wear. Its authentic appearance has been perfectly preserved. Check the photos to see its condition and immerse yourself in the history this tin carries with it.

Dimensions

• Height: 8.2 cm
• Length: 21.3 cm
• Width: 13.5 cm

The Origins of HEMA

HEMA, formally known as Hollandsche Eenheidsprijzen Maatschappij Amsterdam, originated from an idea by Leo Meyer and Arthur Isaac, the directors-general of N.V. Magazijn De Bijenkorf.

On a historic day, November 4, 1926, the very first HEMA store opened its doors at Kalverstraat 170 in Amsterdam. Just a few days later, a second branch followed on Oude Hoogstraat.

Inspiration from America

HEMA was inspired by the Woolworths stores in America, also known as '5 and 10 cent stores.' The concept was simple: all products were sold at fixed prices of 25 and 50 cents. Later, amounts like 10 cents, 75 cents, and one guilder were added. What set HEMA apart from other department stores was that they offered only one variant of each item.

Accessible to Everyone

HEMA positioned itself as a department store for everyone. With its competitive prices, practical assortment, and wide variety, it attracted people from different backgrounds. The staff mainly consisted of unmarried women dressed in white uniforms who worked hard, often up to 75 hours a week. Due to its low prices, HEMA was long regarded as a store for the less affluent. Wealthier Dutch citizens preferred to avoid HEMA branches.

From H.E.M.A to HEMA

After 1945, the name H.E.M.A gradually evolved into HEMA, and the fixed-price system was abandoned. In the 1950s, HEMA became one of the first franchise organizations in the Netherlands. It wasn't until 1969 that the psychological and practical barrier of prices above 100 guilders was broken. Initially, the cashiers had to ring up two amounts at the registers: fl. 99,- and the remaining amount because the cash registers were not set up for such large sums.

Innovative Growth

Over the years, HEMA grew into a beloved and innovative department store in the Netherlands and beyond. Today, the name HEMA symbolizes quality, affordability, and accessibility. Its success story began as a simple stunt store, but the formula proved to be a hit with the Dutch public.