Vintage Round Blue and White Cookie Tin with Cherubs by General Biscuits

SOLD

Vintage Round Blue and White Cookie Tin with Cherubs by General Biscuits

• Manufacturer: General Biscuits Nederland B.V.
• Manufacturing Date: 1980

Description
Add a touch of nostalgia to your interior with this beautiful vintage round cookie tin, released by General Biscuits Nederland B.V. in 1980. With its blue and white colour scheme and enchanting cherub design, this tin is a unique and charming piece.

The cookie tin is expertly crafted by General Biscuits Nederland B.V. and features a removable lid. The dark blue base is adorned with graceful white circular details, providing an elegant look to the tin. The seamed side ensures durability and stability.

The highlight of this exquisite collectable is the relief on the lid, showcasing two adorable cherubs catching a fish using a net. The relief adds texture and a playful element to the tin, making it a unique centrepiece.

Condition
This tin is in good vintage condition, with minor signs of use and age-related wear, which only contribute to its charm and authentic appearance. The photos are part of the tin's description.

Dimensions

• Height: 7.5 cm
• Diameter: 20 cm

Bring a touch of history and aesthetics to your home with this beautiful vintage round blue and white cookie tin with cherubs by General Biscuits. It is a perfect addition to your collection or a unique gift for vintage item and cookie packaging enthusiasts.

General Biscuits is a historic company known for its merger with Parein and De Beukelaer in 1965. After the merger, the company was acquired by BSN-Gervais-Danone in 1986. BSN-Gervais-Danone later changed its name to Danone Group in 1994.

Following the acquisition and name change, Danone Group chose to heavily promote the LU brand of biscuits. LU is a well-known brand of cookies and other sweets, and it was strategically important for Danone to focus on this brand in the cookie market.

LU, founded in 1850, is particularly famous for its products such as Petit Beurre, Prince, Le Petit Écolier, and many other popular cookies. The brand has a long history and is recognized worldwide.

It is interesting to see how General Biscuit, after the merger and acquisition, ultimately became an important part of the Danone Group and contributed to the promotion and growth of the LU brand.