Discover the timeless taste of Hooimeijer: Pure that endures, immortalized in a vintage biscuit tin!

Discover the timeless taste of Hooimeijer: Pure that endures, immortalized in a vintage biscuit tin!

• Manufacturer: Hooimeijer Biscuits
• Manufacturing Date: 1950 - 1959

Description
Experience the charm of bygone eras with this vintage tin biscuit tin featuring wheat ears from Hooimeijer. It exudes nostalgia and brings a touch of history to your interior.

This beautiful round cylindrical tin, manufactured by Hooimeijer Biscuits between 1950 and 1959, features a removable slip lid and a seamed joint at the back. The decoration on the tin consists of a light yellow background with vibrant details in orange, red, and blue. It is lavishly adorned with butterflies, cornflowers, and wheat ears, making it a unique and eye-catching piece. Additionally, the tin bears the text "pure that endures," emphasizing the artisanal quality and durability of Hooimeijer Biscuits.

Behind this extraordinary piece lies a fascinating story. Arie Hooimeijer, once a humble baker in Rotterdam-Zuid, possessed an entrepreneurial spirit that led him to success. His first challenge came when he was asked to bake 10,000 biscuits for a local grocer. This modest start got him thinking, and he soon realized he could supply his packaged biscuits to multiple grocers. Thus, he transformed from a simple baker into a true industrial baker. From a modest factory in Rotterdam-Zuid to an impressive mechanized biscuit factory in Barendrecht in 1934.

Condition
This tin biscuit tin is in good vintage condition, with normal signs of use and wear that are typical for its age. While the accompanying photos provide a detailed depiction of the condition, slight variations may occur due to our changing inventory.

Dimensions
With a height of 21.0 cm and a diameter of 10.5 cm, this biscuit tin is perfect for collectors, vintage enthusiasts, and those who want to add a touch of nostalgia to their interior.

"From Humble Baker to Biscuit Pioneer: The Heritage of Hooimeijer Biscuits"

At the beginning of the 20th century, Arie Hooimeijer built his first factory in Rotterdam-Zuid. However, it was only in 1934, when he relocated his business to Barendrecht, that his true success story began. The biscuit factory became a true family business, with Arie focusing on production while his son Joost emerged as a brilliant marketing strategist. Under his leadership, Hooimeijer introduced savings campaigns with albums as early as the 1940s, with the album featuring collectable cards of ocean liners being a big hit. The result? Unprecedented popularity and a significant increase in the consumption of Hooimeijer biscuits.

From his initial challenge of being asked to bake 10,000 biscuits for a local grocer to the transformation from a simple baker to an industrial baker. First, with a modest factory in Rotterdam-Zuid and later, in 1934, with the establishment of an advanced mechanized biscuit factory in Barendrecht, Hooimeijer became a household name last century.

During its heyday, the Hooimeijer biscuit factory in Barendrecht produced an impressive 65,000 biscuits per hour.