Vintage tin storage box or candy tin for Mars chocolate bars

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Vintage tin storage box or candy tin for Mars chocolate bars

• Manufacturer: Mars incorporated
• Date of manufacture: 1987 - 1988

Description
Black cylindrical Mars tin. Decorated with old images on the side of ploughing the land with a couple of horses, furthermore a boy and girl plus a man and woman in 1930s clothing. Furthermore, a Mars chocolate bar is divided in two. Mars™ logo on the lid.

Condition
This candy tin is in a neat vintage condition with normal traces of use and age-related traces of wear. Pictures are part of the description.

Dimensions

• Height: 18 cm.
• Diameter: 16 cm.

A Mars is a popular chocolate bar produced by the American company Mars Inc. is being produced. The company produces several popular bars, including the MilkyWay and the Snickers. The terminology is not the same inside and outside the US.

Mars as it is known outside the United States is a 9-centimeter-long bar of approx. 51 grams. It is a crumbly chocolate, covered with caramel and coated with (solid) milk chocolate. The energy value is high: the wrapper states 1021 kilojoules. The packaging is black with the brand in red letters; years of marketing have turned this appearance into a strong and recognizable brand.

The bar is known in the United States as MilkyWay, while the bar called MilkyWay in Europe is baptized 3 Musketeers in the US. Until 2000, the US also had a bar called Mars.

The brand's marketing has been specifically aimed at young people for years. Advertising campaigns often show tired young people drawing their energy from Mars. Sometimes (extreme) sports are also shown in commercials. The idea is that the high energy value of Mars must be used to be active.

In Scotland, they do sell fried Mars, where a Mars bar is fried in a batter.