Vintage tin by De Gruyter with horses and an English hunting scene, fox hunting

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Vintage tin by De Gruyter with horses and an English hunting scene, fox hunting

• Manufacturer: De Gruyter
• Date of manufacture: 1950 - 1960

Description
Rectangular vintage tin from De Gruyter and equipped with a hinged lid. This tin is in a brocante condition and is decorated with a light background on which an English hunting scene with horses. Images are depictions of fox hunting. The lid has a green rim. Tin has a nice old look with patina and worn spots.

Marked in relief on the bottom with the well-known slogan "And better goods and ten percent, only De Gruyter".

Condition
This tin is in a vintage condition with multiple traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 7 cm
• Length: 17 cm
• Width: 10.5 cm

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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