Round vintage tin for De Gruyter's cocoa blue brand

Round vintage tin for De Gruyter's cocoa blue brand

• Manufacturer: De Gruyter
• Date of manufacture: 1930 - 1960

Description
Round vintage tin from De Gruyter for cocoa powder with a loose lid. The can has a rolled edge and is manufactured with a seamed longitudinal seam and bottom. The decoration of this tin can consists of a blue background with vertical brown surfaces and gold-colored lines. On the front and back in an oval medallion a drawing of a woman's head with cocoa stalks. Text on the tin: De Gruyter's cocoa blue mark. On the lid: and better goods, and 10 percent, only De Gruyter.

Condition
This tin from De Gruyter is in a good vintage condition with traces of use and age-related traces of wear. Photos are part of the description. Nice quality!

Dimensions

• Height: 18.2 cm
• Diameter: 9 cm

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was giving a 10% discount when handing in the receipts. De Gruyter's slogan was therefore: And better goods and ten percent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Sweet of the Week. It was introduced after the Second World War when sugar was sold off and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given for the children.

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