Vintage round coffee tin with loose lid, "De Gruyter's caffeine-free coffee", brown and cream colored

Vintage round coffee tin with loose lid, "De Gruyter's caffeine-free coffee", brown and cream colored

• Manufacturer: De Gruyter N.V.
• Date of manufacture: 1930 - 1940

Description
Round coffee tin with company name "De Gruyter" and product name "Decaffeinated coffee" on a brown background. On the front and back a cream-colored cross in which an orange coffee pot. On the sides between text two coffee beans.

Text in old Dutch: De Gruyter's Caffeine-free coffee beans according to the provisions of the Commodities Act. Does not cause insomnia. A godsend for HEART and NERVES.

Equipped with a loose lid with the well-known slogan/catchphrase: "And better goods and 10% only De Gruyter". The number 18 is embossed at the bottom of the tin.

Condition
This tin is in a good vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Size

• Height: 11.5 cm.
• Diameter: 8.5 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was giving a 10% discount when handing in the receipts. De Gruyter's slogan was therefore: And better goods and ten percent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Sweet of the Week. It was introduced after the Second World War when sugar was sold off and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given for the children.

Some translations come from an automated system and may contain errors.