Vintage anniversary tin 75 years of van der Meulen rusk, rusk tin

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Vintage anniversary tin 75 years of van der Meulen rusk, rusk tin

• Manufacturer: wed J. Bekkers & son Dordrecht Holland
• Manufacture date: 1985

Description
Round tin with an image of a family at the dining table and a rusk bakery for rusk issued on the occasion of the 75th anniversary of "De sole egte Van der Meulen Friesche Tafelbeschuit 1910-1985"

Anniversary Edition! Rusk tin issued in 1985 on the occasion of the 75th anniversary of Van der Meulen rusk. Beautiful rusk tin with nostalgic images.

Frisian Table Rusk. The only real. 1910 - 1985.

Text on biscuit box: "This genuine Frisian Table biscuit is baked from the finest raw materials and excels in taste and quality. The brittleness of this biscuit is praised in the country". Signed with signature J v/d Meulen.

Condition
This tin is in a vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Size

• Height: 22.5 cm.
• Diameter: 11 cm.

History Van der Meulen Master bakers
In 1910, Hessel van der Meulen founded a small traditional rusk bakery in Ferwerd. The high quality soon became a household name in the north of the country. The demand for Van der Meulen Beschuit continues to grow strongly and expansion is soon necessary. The company moves to Hallum, where a large bakery, specially equipped for Rusks, is built under the name "De Volharding".

In 1930, the 2nd generation started exporting rusks to America under the motto: "the more you eat the more you want!"

Hessel van der Meulen junior, the 3rd generation takes over the helm in the sixties. A new period of growth is dawning. The early seventies are dominated by the introduction of Melba Toast and the first real export to England.

In 1985, the Rusk and Melba Toast range was expanded with Rye bread thanks to the acquisition of a rye bread bakery in Broeksterwoude. Exports have then become an important source of income.

In the early 1990s, our current general manager, Johannes van der Meulen, took over the management. In 1997 it was decided to return to the core; producing Rusk, Rye Bread and Melba Toast. Van der Meulen de Meesterbakkers is now an international company with approximately 120 employees.

Some translations come from an automated system and may contain errors.