Rectangular vintage cocoa tin with hinged lid, "De Gruyter's cocoa", Groenmerk

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Rectangular vintage cocoa tin with hinged lid, "De Gruyter's cocoa", Groenmerk

• Manufacturer: De Gruyter
• Date of manufacture: 1935 - 1945

De Gruyter Green brand Cacao

Description
Vintage tin by De Gruyter with a rectangular shape and rounded corners in green with orange details. The tin is fitted with a lid (hinge is missing). The lid is normally attached with a pin hinge.

The entire tin features color images related to cocoa cultivation, picking and transportation from the colonies. On the lid in an oval is a lady at a branch with cocoa fruits. On the front a man with a bowl with cocoa fruits, in the background the sea with a sailboat, city, mountains and an island with a palm tree. On the back a man with a long stick and the same background. On the left side a man, with the sea in the background with two men in a rowboat, city and mountains. On the right side a man with cocoa fruits, with a sea with steamship and mountains in the background. Decorated around the corners with tree trunks and above each image various branches with leaves and cocoa fruits.

Inscription on the edge of the lid: "DE GRUYTER'S CACAO", "GROENMARK". Inside lid written in an oval: "And better value, And 10 percent, only de Gruyter".

Condition
This De Gruyter cocoa tin is in a vintage condition with various traces of use and age-related traces of wear. Hinge of the lid is missing! Photos are part of the description.

Dimensions

• Height: 7.5 cm
• Length: 11.5 cm.
• Width: 7.5 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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