Vintage tin for orange brand cocoa by De Gruyter

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Vintage tin for orange brand cocoa by De Gruyter

• Manufacturer: De Gruyter
• Date of manufacture: 1930 - 1940

Orange and brown tin box for DE GRUYTER'S COCOA

Description
Storage tin De Gruyter's Groenmerk Cacao.
Rectangular, orange with brown rectangles, tin drum equipped with a hinged lid. The decoration of this cocoa tin consists of a gold band and a woman's head in a circle on the left in an orange area. The lid has a sharp edge and is attached with a pin hinge. The tin also has a stop edge and the bottom is seamed inwards. The slogan "En better value and 10 percent only de Gruyter" is stamped on the inside of the lid.

Condition
This vintage tin is in good vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 8.8 cm.
• Length: 14.7 cm.
• Width: 9.8 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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