Multicoloured tin can with button and floral motifs by Côte d'Or

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Multicoloured tin can with button and floral motifs by Côte d'Or

• Manufacturer: Côte d'Or
• Date of manufacture: 1930 - 1960

Description
Round cylindrical tin can for chocolate from Côte d'Or. This tin is fitted with a loose lid with a gold-coloured knob. The tin has a rolled edge on the box and lid. At the back a seamed longitudinal seam. The lid has no seams.

The decoration of this tin consists of a multicolored floral decoration. Gold rim on the lid and at the bottom of the tin.

Marked at the bottom in relief with Côte d'Or. Over the years, various decorations of this tin have been put into circulation. Very suitable for a tin collection, save them all!

Condition
This tin canister is in good vintage condition with traces of use and age-related traces of wear. Photos are part of description.

Dimensions

• Height: 10.5 cm
• Diameter: 11.0 cm

Côte d'Or is a chocolate brand that originated in Belgium in 1883. The name refers to the Gold Coast, nowadays Ghana, in Africa, where cocoa beans came from. The elephant in the logo represents the strength of the brand.

Today it is part of the American company Mondelēz International.

In 1870 the Belgian Charles Neuhaus invented the Côte d'Or brand and immediately opened the factory of this brand. The trademark was registered in 1883. In 1906, the elephant appeared in the logo from which the brand is so easily recognized today. In 1911, Côte d'Or launched the famous package for many years: a white gold package containing two pieces of chocolate. In 1930 a pavilion was built on the Belgian beach dedicated to the Côte d'Or brand. At the 1935 World Fair in Brussels, Côte d'Or became more famous and this led to the development of many new products in the following years, such as the Chokotoff, the Mignonette and the Bouchée. In the Second World War, Côte d'Or stopped producing chocolate because they did not want to produce chocolate of lower quality. In those years the company continued under the name Congo Bar. At Expo 58, Côte d'Or once again had its own pavilion.

In 1965 the brand was awarded the title "Certified Supplier for the Belgian Court" and in 1983 the company celebrated its centenary. It came into the hands of Jacobs-Suchard in 1987, which was largely acquired by Philip Morris' Kraft General Foods in 1990.

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