Book simulant or book-shaped tin with orange leather imitation, Gourmets Delight for VICTORIA

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Book simulant or book-shaped tin with orange leather imitation, Gourmets Delight for VICTORIA

• Manufacturer: Dutch wed. J. Bekkers & son
• Manufacturing date: 1900/1940

Book Simulant; Victoria Biscuit tin in book form from around 1930. Beautiful book simulant decorated with gemstones on the corners and very detailed. The production of this Victoria Biscuit tin in book form "Gourmets Delight" stopped in 1940.

Description
Vintage tin with a rectangular shape in the shape of a book, with a protruding cover and straight blade cut. The tin is provided with a hinged impression lid. The hinges are hanging hinges with three loose lips. The seams are folded in the cover of the book or tin.

The decoration of this tin consists of a red-orange background with a leather imitation cover. Furthermore, the tin is equipped with decorative edges in gold relief and gemstones. On the front of the cover is a gold-coloured medallion with the book title, which is also present on the spine and ribs of the book. Text: "Gourmets Delight. Victoria Holland G.D.".

Condition
This tin book simulant is in a vintage condition with traces of use and age-related traces of wear. Pictures are part of the description.

Size

• Height: 5.1 cm.
• Length: 24 cm.
• Width: 17.5 cm.

Victoria was a biscuit and chocolate factory that was founded in Belgium in 1896. The company gained fame mainly through the chocolate brand of the same name.

Victoria was founded in 1896 as an industrial biscuit factory by three Brussels confectioners: Charles Jeghers, Emile Bossaert and Joseph Carlier in response to the British companies that successfully exported their biscuits to the mainland. The factory, which was called the Victoria biscuit and dessert factory, was located outside the centre of Brussels, on the plateau of Koekelberg. With the name choice, which referred to the British Queen Victoria, the founders made it clear that they wanted to compete with the British.

The factory was very successful from the start and the product range was continuously expanding. They produced speculaas, macarons, cakes and all kinds of other butter cakes.

Exports to the Netherlands grew year after year, as a result of which the capacity of the factory in Koekelberg quickly became insufficient. After the electoral loss of the liberals there and the appointment of the Kuyper cabinet in 1901, the then Minister of Finance Harte van Tecklenburg envisaged the promulgation of the protectionist Tariff Act, whereby import tariffs would be drastically increased to protect Dutch industry.

To anticipate this future law, Victoria took the decision to establish a second factory in Dordrecht, the Netherlands. It started in 1904 under the direction of Julien Charles Redelé (1871-1941). Two years later, production in Dordrecht was already half of that in Koekelberg, to the general satisfaction of the Brussels management, who promptly had a ceramic façade tile installed with the mention of a similar factory in Dordrecht.

After the World Fair, the tide began to turn. First, Victoria's French factory in Boulogne-Billancourt closed its doors in 1959.

The biscuit production was moved to Victoria-Dordrecht, which was now fully owned by Gebeco. The building was split up and used by several companies to be finally converted into residential buildings in 2002.

In Dordrecht, Victoria built a new modern factory south of the city, which was opened in 1980. Until 1992, production was still carried out in Dordrecht under the Victoria brand name.

Until 1938, the logo was a portrait of British Queen Victoria. Then came the stepping British grenadier with a big drum.

Some translations come from an automated system and may contain errors.