Set of two vintage coffee tins in brown and orange by De Gruyter

Set of two vintage coffee tins in brown and orange by De Gruyter

• Manufacturer: De Gruyter
• Manufacturing date: early 70s

Description
Beautiful colourful set of two vintage storage tins for coffee by the famous Dutch retail chain De Gruyter. Both tins have a hinged lid. The decoration of these tins consists of an orange and brown background with various images of the coffee harvest.

These old coffee tins by De Gruyter from the early 1970s were suitable for 250-gram coffee packs.

Condition
This set of two coffee tins is in a vintage condition with traces of use and age-related traces of wear

Size

• Height: 16 cm.
• Width: 10.5 cm.
• Length: 12.5 cm.

De Gruyter was a retailer in the Netherlands in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

Piet the Gruijter (1795-1867), started in 1818 in 's-Hertogenbosch with a horse fry mill, a listing for the processing of legumes, seeds, and grains. Later, his son Louis (1833-1911) took over the company. The clientele consisted mainly of farmers near 's-Hertogenbosch.

At the end of the 19th century, a chain of stores was added, initially in 's-Hertogenbosch. In 1896 a shop in Utrecht was opened and in 1902 one in Amsterdam.

The leadership of the company De Gruyter had also included a third generation: the children Lambert (1873-1951) and Jacques (1875-1950). In 1912 began the roasting of coffee.

An important element in sales policy was giving a 10% discount on the presentation of receipts. The slogan of De Gruyter became "And better value and ten per cent, only De Gruyter". This loyalty was rewarded and they had an additional means to control the store managers. Because De Gruyter only sold its own brand products prices did not compare to those of others.

In 1913 the 44th store opened in the Netherlands. Most stores were at that time located in the four major cities of the Netherlands.

In the compartmentalized Netherlands De Gruyter was the shop of Catholics. Protestants chose among others Albert Heijn. With the depolarization, these ratios gradually loosened after 1950.

In the sixties, De Gruyter group reached its peak. There were more than 550 stores and nearly 7,500 employees. In 's-Hertogenbosch had arisen large production sites. The group had food shops scattered throughout the country.

As a customer, binder De Gruyter started in 1948 to give away every week a small gift for children: the legendary Candy of the week. It was introduced after the Second World War when there was to supply of sugar. With the buy of a few guilders of groceries, free candy was given away to the children. Later, the "sweet" was a plastic toy, a game, a doll or a book every week something else. 

Some translations come from an automated system and may contain errors.