Vintage tin De Gruyter's Coffee - Tea - Cocoa

Vintage tin De Gruyter's Coffee - Tea - Cocoa

• Manufacturer: De Gruyter
• Manufacture date: 1930

Description
This vintage tin by de Gruyter for Coffee, Tea and Cocoa has a rectangular shape and is fitted with a hinged lid with a closing edge. The decoration of this tin consists of a gold-coloured background and is furthermore provided with garlands in stylistic shapes of flowers and leaves in the colours green and pink/red.

The lid has the text: De Gruyter's Coffee - Tea - Cacao. What is special is that the inside of the lid is also decorated in the same decoration.

A very decorative tin for the collector of tins in general and for the collector of "De Gruyter" in particular.

Condition
This tin by de Gruyter for coffee, tea and cocoa is in a vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 10 cm
• Length: 22 cm.
• Width: 12.5 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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