High vintage 1 K.G. net cocoa tin for Droste's cacao & chocolate factories N.V. with nurse

High vintage 1 K.G. net cocoa tin for Droste's cacao & chocolate factories N.V. with nurse

• Manufacturer: Droste's cacao & chocolate factories N.V.
• Manufacture date: 1950 - 1970

High Droste cocoa tin with hinged lid. Net 1 KG.

Description
Square high tin packaging from Droste with a nurse, net 1 kilo. Nurse against a red background on two sides with the so-called "Droste effect". The nurse is depicted in a black and white uniform. She carries a tray with a cup and cocoa tin, on which the same scene is depicted in endless repetition. Left: the royal coat of arms that the purveyor may use against a light blue background. Text: Droste Cacao N.V. Droste cacao & chocolate factories. Haarlem Holland. Right side: medals, national coat of arms under canopy, text: Hamburg 1898. The Hague 1898 - Brussels 1904. Antwerp 1904. Grand Prix.

On both sides the image with the nurse and the text Droste Cacao net 1 KG. Design Jan Misset. Long pin hinged lid on nurse side allowing nurse image to face the front and not the side.

Condition
This Droste cocoa tin is in a good vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 19.7 cm.
• Length: 11 cm.
• Width: 11 cm.

Droste, in full Droste B.V. Vaassen, is a Dutch chocolate producer founded in Haarlem in 1890. The Drostepastiles are still produced, just like the chocolate letters.

The company, originally a family business, has been taken over several times and has been an independent business unit within the German company Hosta since 1997. The original Droste roastery was still in operation until 2004, as part of Dutch Cacao BV, which had been producing Blookercacao there since 1986, but in that year production moved to a new factory in Amsterdam. Droste has been produced in Vaassen since 1986 and the chocolate products of this company are sold in more than seventy countries. More than 65% of the turnover is realized abroad.

The name Droste comes from the pastry and cake baker Gerardus Johannes Droste from Haarlem. From 1863 he sold in his shop at the Verwulft in Haarlem (today there is a McDonald's branch) among other things chocolate pastilles (round, flat chocolates which he calls Pastilles Droste). In 1890 he opened a factory in that city.

The name Droste has become known not only for the chocolate sold under that name but also for the Droste effect: the self-repeating picture in a picture, so named after the image on the packaging of Droste chocolate as it has been used since about 1900. printed.

The packaging shows a nurse with the same packaging in her hands. The suspected artist is the Haarlem advertising artist Johannes Misset, inspired by a pastel by the Swiss painter Jean Etienne Liotard: La serveuse de chocolat, also known as La belle chocolatière. This drawing, which refers to the health benefits of chocolate, cannot be used in the United States for legal reasons.

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