Round vintage canister with an embossed Japanese tea ceremony for tea by De Gruyter

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Round vintage canister with an embossed Japanese tea ceremony for tea by De Gruyter

• Manufacturer: De Gruyter
• Manufacture date: 1950 - 1959

Description
Vintage cylindrical tin tea caddy with a loose lid and decorated with a Japanese tea ceremony. Details in relief.

On the inside at the bottom of the lid the slogan: "And better goods And 10 per cent only De Gruyter".

Condition
This tin is in a vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 17.3 cm.
• Diameter: 9 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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