Blue with gold-coloured striped vintage tin with apples for Rinsche Appelstroop (apple syrup) made by De Gruyter

Blue with gold-coloured striped vintage tin with apples for Rinsche Appelstroop (apple syrup) made by De Gruyter

• Manufacturer: De Gruyter
• Manufacture date: 1950 - 1959

Description
Round tin can on which apples are depicted, made for Prima Rinsche Appelstroop from De Gruyter. The tin is fitted with a loose lid and has a seamed longitudinal seam at the back. The decoration of this tin consists of a blue background with gold-coloured stripes and apples with the text "De Gruyter's Rinsche Appelstroop. On the lid is a round gold-coloured label with a black border in which the slogan "En better value and 10% Only De Gruyter". Here around the product name "De Gruyter's Prima Rinsche Appelstroop".

Condition
This De Gruyter apple syrup tin is in a good vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 8.6 cm.
• Diameter: 11.0 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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