Set of two blue vintage round tins for Milk-Chocolate pastilles by De Gruyter

Set of two blue vintage round tins for Milk-Chocolate pastilles by De Gruyter

• Manufacturer: De Gruyter
• Manufacture date: 1950 - 1959

Description
Beautiful old round tin vintage boxes with a loose lid. The tins are decorated with a white/blue background with on the lids an image of a woman on a horse and a woman with a large fruit basket in her hands. Text on the lid: Milk-Chocolate pastilles.

The back of these tins is marked with: De Gruyter Holland.

Condition
This set of two round chocolate tins by De Gruyter is in a good vintage condition with various traces of use and age-related traces of wear. NB! These cans are not very hard to open. Photos are part of the description.

Size

• Height: 3.6 cm.
• Diameter: 10.2 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter. This rewarded loyal customers and provided an additional means of checking the branch managers. Because De Gruyter only sold products of its own brand, the gross prices could not be compared with those of others.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children. Later the "candy" became a plastic toy, a game, a doll or a book. Something different every week. A long-lasting campaign was that of cardboard building boards for houses and buildings.

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