Tin box with romantic scenes by De Gruyter gold brand tea

Tin box with romantic scenes by De Gruyter gold brand tea

• Manufacturer: De Gruyter
• Date of manufacture: 1960s

Description
Tin for tea with a hinged lid. The decoration of this tin consists of a gold-coloured background. On both, sides and the lid is an image of people who are outside.

• Front: A musician plays a stringed instrument for three ladies and a man.
• Right side: a lady alone, sitting on a red cloth.
• Back: A lady on a swing is being rocked by a man with the help of a rope.
• Left: a man alone playing a stringed instrument on a bench.
• On top of the lid: three women and two men sitting on the grass.
• Around the images are decorations in yellow and black.

Text: (In bottom) De Gruyter Gold brand tea Content 1/4 kg

Condition
This tin is in a vintage condition with various traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 8.5 cm.
• Length: 9.5 cm.
• Width: 15.7 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter. This rewarded loyal customers and provided an additional means of checking the branch managers. Because De Gruyter only sold products of its own brand, the gross prices could not be compared with those of others.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children. Later the "candy" became a plastic toy, a game, a doll or a book. Something different every week. A long-lasting campaign was that of cardboard building boards for houses and buildings.

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