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Item 797 of 1115

Vintage high round cookie tin by De Gruyter with a blue-orange bird and a green lid

SKU: BT-3826-21

Vintage high round cookie tin by De Gruyter with a blue-orange bird and a green lid

  • Manufacturer: De Gruyter
  • Manufacture date: 1950

Description
Cylindrical round tin for biscuits produced by De Gruyter and fitted with a green loose lid. The decoration of this tin consists of a cream-white background with an image of a blue and orange bird sitting on a branch with leaves and blossom.

At the bottom of the tin is the slogan of De Gruyter in relief: "And better wares And ten per cent only de Gruyter".

Condition
This tin is in good vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Size

  • Height: 15.6 cm.
  • Diameter: 11.0 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter. This rewarded loyal customers and provided an additional means of checking the branch managers. Because De Gruyter only sold products of its own brand, the gross prices could not be compared with those of others.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children. Later the "candy" became a plastic toy, a game, a doll or a book. Something different every week. A long-lasting campaign was that of cardboard building boards for houses and buildings.


Some translations come from an automated system and may contain errors

Country of origin
The Netherlands - Holland

Kind of object
Cookie tin - biscuit tin

Theme
De Gruijter - bird -biscuits - Gruyter - packaging

Decoration
Bird on branch with leaf and blossom

Category
Vintage tins

Color
Blue - orange - green - cream

Publisher
De Gruyter

Brand
De Gruyter

Material
Tin - metal - paint

Particularities
Loose lid

Era
1950 - 1960

Quality
Good vintage condition

Height
15,60 cm

Diameter
11,00 cm

Shipping method
Parcel post with track & trace

Our items are second-hand and may show slight signs of use. These are mentioned as accurately as possible and, if feasible, shown in the photos.
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