Vintage tin by De Gruyter with horses and an English hunting scene regarding the fox hunt

Vintage tin by De Gruyter with horses and an English hunting scene regarding the fox hunt

• Manufacturer: De Gruyter
• Manufacture date: 1950 - 1960

Description
Rectangular vintage tin drum by De Gruyter and fitted with a hinged lid. This tin is in a vintage condition and is decorated with a light background on which an English hunting scene with horses. Images are depictions of fox hunting. The lid has a green edge. Tin has an old look with a nice patina and various spots of wear.

Marked in relief on the bottom with the well-known slogan "And better value and ten per cent, only De Gruyter".

Condition
This tin is in a vintage condition with multiple traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 7 cm.
• Length: 17 cm.
• Width: 10.5 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter. This rewarded loyal customers and provided an additional means of checking the branch managers. Because De Gruyter only sold products of its own brand, the gross prices could not be compared with those of others.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children. Later the "candy" became a plastic toy, a game, a doll or a book. Something different every week. A long-lasting campaign was that of cardboard building boards for houses and buildings.

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