Vintage tea tin by DE GRUYTER with oriental bird decoration in black

Vintage tea tin by DE GRUYTER with oriental bird decoration in black

• Manufacturer: Vereenigde Blikfabrieken Amsterdam
• Date of manufacture - 1950 - 1960

De Gruyter tea tin with oriental birds.

Description
Rectangular vintage storage tin for tea bags in black and fitted with a hinged lid. The tin box has a stop edge on which the lid rests. The hinges are recessed and are a so-called hanging hinge. The decoration consists of oriental characters with two flying birds in gold, yellow, red. On the sides are two birds on a branch and floral motifs with a butterfly. The slogan of De Gruyter is embossed on the bottom.

Also a nice tin for storing teaspoons.

Condition
This De Gruyter tea tin is in a good vintage condition with traces of use and age-related traces of wear. On the inside on the bottom is covered with a blue checkered sticker. Photos are part of the description.

Dimensions

• Height: 4.7 cm.
• Length: 17.2 cm.
• Width: 8.4 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter. This rewarded loyal customers and provided an additional means of checking the branch managers. Because De Gruyter only sold products of its own brand, the gross prices could not be compared with those of others.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children. Later the "candy" became a plastic toy, a game, a doll or a book. Something different every week. A long-lasting campaign was that of cardboard building boards for houses and buildings.

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