Vintage round tin for Tjoklat Camée Pastilles, gold, white and blue details

Vintage round tin for Tjoklat Camée Pastilles, gold, white and blue details

• Manufacturer: Tjoklat-Fabriek N.V. Amsterdam
• Manufacture date: 1950 to 1970

Round tin Tjoklat Camée Pastilles

Description
Round flat tin packaging for Tjoklat Camée Pastile equipped with a loose lid. The decoration of this tin consists of a gold-coloured background with gossamer details. In the centre in relief an image (camée) in white of a kneeling woman holding up a bowl of cocoa beans. In the bottom is the text: 'Tjoklat-Fabriek N.V. Amsterdam'. The lid has a sharp edge and rests on a stop edge. An extra edge has been added to the bottom for reinforcement. The inside of the tin is also gold-coloured.

Mady Townsend, a friend of Mr. Sickesz, was a model for the design of the cameo. Jannes de Vries, member of the Groningen painters' group De Ploeg, was responsible for the design of the well-known logo. The creator of the statue is the artist George Witjes.

Condition
This tin for Tjoklat Camée Pastilles is in a good vintage condition with normal traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 4 cm.
• Diameter: 11.5 cm.

Tjoklat was a chocolate factory that was founded in Amsterdam as a limited liability company. The original name of the factory was Holland(sch)-Zwitsersche Chocolate Factory Amsterdam. The main products were chocolate bars and pastilles (chocolate).

In the year 1925, the factory already produced 63 million bars under the name Hollandsch-Swiss chocolate bar. And six months later, the milestone of 100 million bars is announced in an advertisement. The first products with the Tjoklat brand name did not appear on the market until September 1936. "Tjoklat" was the Malay word for "chocolate". The mark has since been an image of a kneeling Indonesian woman with a bowl of cocoa fruit in her hands.

After the war, the factory received its greatest fame with the Tjoklat mark. The factory changed its name to Tjoklat-Fabriek NV Amsterdam in 1950. The bakelite boxes were replaced by embossed tin boxes. In 1984 Baronie-De Heer in Alphen aan den Rijn took over the chocolate factory in Vlaardingen. The Tjoklat brand name and mark are still used today.

Some translations come from an automated system and may contain errors.