Vintage biscuit tin from stoom-koek- en beschuitfabriek Hille Zaandam, Holland with images of De Keukenhof in Lisse

Vintage biscuit tin from stoom-koek- en beschuitfabriek Hille Zaandam, Holland with images of De Keukenhof in Lisse.

• Manufacturer: Verblifa Krommenie Holland
• Manufacturing date: 1950 - 1960

Description
Rectangular biscuit tin from the Hille rusk factory in Zaandam. The tin is in a used vintage condition and has a hinged lid. The decoration of this tin consists of various images of De Keukenhof in Lisse.

On the bottom the tin is marked with the logo of the elephant and the text "Hille Zaandam Holland".

Keukenhof is a flower park to the northwest of Lisse in South Holland where bulbs from horticultural companies from the bulb region are exhibited every year in the spring. Founded in 1949, the park covers 32 hectares and attracts more than a million visitors from all over the world every year.

Keukenhof is one of the biggest crowd pullers in the Netherlands and approximately 75% of visitors come from abroad. In two months, 1.5 million visitors are drawn annually. 20 percent of the visitors come from the Netherlands, 40 percent from Europe. Furthermore, many guests from the United States, Asia and Russia.

Condition
This tin is in a vintage condition with traces of use and age-related traces of wear. Pictures are part of the description.

Size

• Height: 6 cm.
• Length: 17 cm.
• Width: 10.5 cm.

Hille & Zoon, G.
De stoom-koek- en beschuitfabriek Hille on the East side in Zaandam was founded on June 2, 1901 by the 22-year-old baker's son K. Hille from Koog. After relocation in 1905 to larger premises, also on the east side, a successful development followed. The company initially worked with hot air ovens, later these were replaced by gas-fired chain ovens. In a number of respects, Hille followed the same line as Verkade. Hille en Zoon also released a series of picture albums, several of which were illustrated by the Zaan artist Willem Jansen. There was also a branch in Amsterdam and an organization with depots in numerous places was built up. The company employed more than 300 employees in the 1930s. In 1936 the founder withdrew. The company came under the leadership of a triumvirate, of which W.G. Eggers, who had been Hille's closest employee for many years, was in charge of the actual management.

The rusk was of excellent quality. For many years, Hille's rusk was an early and nationally known brand product. Hille was the man who made the rusk popular in the Netherlands. Initially as a luxury item, because especially the packaging in tin cans was very expensive, but the young manufacturer later brought this item in simple parchment paper bags, which could bring the price down significantly and the item came within everyone's reach. Not only in our country, but also all over the world, albeit that after the war, foreign exchange problems severely hindered exports.

On Friday, July 21, 1961, the doors were permanently closed behind the Koek- en Ruskfabriek v.h. G. Hille & Son slammed. The factory, which was taken over by rusk maker Hooimeyer in January 1959, did not become profitable despite major investments. Products of the factory continued to exist but were manufactured elsewhere by Hooimeyer.

Some translations come from an automated system and may contain errors.